SELECT
Observability Plane · Cost & FinOps
Cost and performance optimisation for Snowflake, Databricks and BigQuery. Acquired by DoiT in January 2026 and now branded SELECT by DoiT, continuing as an independent product.
- Commercial
Observability Plane · Cost & FinOps
Observability and cost optimisation for data platforms such as Databricks and Snowflake.
Unravel optimises data platform workloads rather than cloud bills. Its subject is jobs, queries, clusters and pipelines on Databricks, Snowflake, BigQuery, EMR and Cloudera, which makes it a different proposition from a general cloud cost tool.
That scope is the first thing to check against your need. It will tell you why a Spark job is expensive and fix it; it does not see your wider infrastructure bill, your SaaS spend or your AI provider spend.
Deployment is deliberately light. A software-as-a-service control plane does the thinking and a small connector per platform collects telemetry, with nothing installed in production and data staying in your own infrastructure.
Access is read-first by default, collecting metadata and telemetry rather than query contents, with write privileges granted separately and explicitly where you want it to act.
Acting is the differentiator. AutoApply executes query rewrites and cluster right-sizing, at three autonomy levels from recommend-and-approve, through auto-approving specific categories, to full automation with guardrails.
The May 2026 release, Arvix AI, is the current story and older descriptions miss it entirely. It is pitched as an agentic engine pre-trained on billions of workloads, with a context graph across compute, workload, data, code, platform and business.
Its safety model is worth noting because it is unusual: every proposed change is tested against thirty days of real workload behaviour before deployment, then monitored and reverted automatically if performance degrades.
Published outcomes are specific rather than vague, claiming 25 to 35% sustained improvement on Snowflake and citing an airline applying 1,500 optimisations in three days for $340,000 of savings.
Its gaps against a general FinOps tool are real: no spend forecasting, no statistical anomaly detection on spend, and no commitment or reservation purchasing advice are published.
The same headings are used for every cost & finops entry, so two tools can be read side by side.
Price on requestQuote only; free health check
Quote-only, with no figures published. Pricing is billed annually or pay as you go against consumption of the platform underneath, meaning Databricks units, Snowflake warehouse consumption or BigQuery slots, with EMR and Cloudera priced on request. The free entry point is a health check for Databricks or Snowflake, with no card required and a report in two to three business days. The pricing page also says it is free to get started without defining what that covers, and no trial length or free-tier limits are published.
Unravel Data was founded by Kunal Agarwal, its chief executive, and Shivnath Babu, its president and chief technology officer, and is based in San Jose with offices in Bengaluru and Hyderabad; no founding year is published on its own pages. It is private, having raised $107m in total across a $35m Series C in 2019 led by Point72 Ventures and a $50m Series D in September 2022 led by Third Point Ventures, with nothing published since. Named customers include Novartis, Mastercard, Citi, Equifax and NXP. A newsroom check found no funding, acquisition or ownership change in 2025 or 2026.
San Jose, California · unraveldata.com
Observability Plane · Cost & FinOps
Cost and performance optimisation for Snowflake, Databricks and BigQuery. Acquired by DoiT in January 2026 and now branded SELECT by DoiT, continuing as an independent product.
Observability Plane · Cost & FinOps
Cloud cost management and FinOps platform covering cloud providers and data services.
Drafted with AI assistance and checked against the vendor’s own documentation.